Franchise development is the process of converting an existing business model into a franchise system. It involves creating a franchise business plan, developing marketing materials, recruiting franchisees, and providing training and support.
The first step in franchise development is to create a franchise business plan. This plan should include the following information:
- The business concept: This section should describe the products or services that will be offered by the franchise.
- The target market: This section should identify the potential customers for the franchise.
- The competitive analysis: This section should identify the competition and how the franchise will compete.
- The financial projections: This section should forecast the financial performance of the franchise.
- The franchise fee: This is the upfront fee that franchisees pay to the franchisor.
- The royalty fee: This is the ongoing fee that franchisees pay to the franchisor.
- The marketing plan: This section should outline how the franchise will be marketed to potential franchisees.